How I Became a Food Blogger

I was off work last week due to minor surgery on my toe which was accompanied by a rotten cold so I was feeling rather miserable. However, sitting at home on the sofa with my foot elevated for a couple of days did allow for some time for contemplation.

I’m inherently quite a curious (alright, nosey) person and I love hearing about how people ended up doing the jobs they do or leading the lives they have. I then started to think about how I came to set up my blog because I find the history of such things fascinating. Bloggers all have different stories to tell about how they began so I thought I’d share mine.

Two and a half years ago, I was sitting on the same sofa with my leg elevated but for a far more serious reason. In March 2013, I was hit by a car as I was running across a road (after my dog which had scarpered during a walk in the park) and subsequently suffered a badly broken right leg and a head injury. I think the fact that I’m quite a generously proportioned lady of a certain age (!) and therefore quite robustly built was what ensured that I wasn’t killed (the driver must have been doing at least 50 mph in a 30 mph zone) because apparently I was thrown through the air and landed in the middle of a crossroads. I don’t remember the impact or the landing – as I was knocked unconscious and the next few days were a blur due to the vast amounts of morphine I was given. At least the dog was OK.

Only a few months before the accident I’d set up my small home baking business (to run alongside my day job in HR) having registered with my local Council, completed an online Food Hygiene course and given my new enterprise the name of ‘The Little Pink Kitchen’ because my kitchen is quite small and the walls are pink. I attended a cupcake decorating workshop run by the 2011 Great British Bake Off winner Jo Wheatley and thoroughly enjoyed myself. It was the first time I’d really played around with cutters, moulds and sugar paste and I was hooked from the start. Orders were steadily coming in and I did a few bake sales and got my name out there locally. All things considered, I was feeling rather good about things at that time.

But then, the accident changed my life. I got over the head injury relatively quickly – although I must say that you do get quite a bad headache when your head comes into contact with a road from a great height! The leg took longer as initially I had a ‘tibial nail’ holding it together (basically a titanium rod from knee to ankle – with screws in) but the bone didn’t heal so after 6 months it was removed and I had a plate put in, which on the X-ray looked like a long piece of meccano. (If you are under the age of 40, you’ll probably have to google ‘meccano’.)

With these surgeries came a lengthy recuperation period involving crutches, no weight-bearing with no cast, then light weight-bearing with a cast (I had a pink one!) then an air boot all followed by months of physiotherapy learning how to walk again. It took almost two years for life to get back to a relative ‘normal’ state. My poor husband didn’t know whether he was coming or going as he had to look after me and the dog as well as trying to do his job. It was a very difficult and emotional time for both of us.

Although I couldn’t do any baking or cooking for several months, I kept my hand in with the cakey bakey world via Twitter (mostly) and other social media using my trusty iPad. Well, it was a better option than watching day time television – I think that really would have finished me off.

I was delighted to find such an active online baking community on Twitter. I made contact with a lot of home bakers and people who had started their own baking and cake businesses, both on a small and a large scale. I was surprised to find that people who wrote blogs could make serious money by doing it. I remember thinking that it must be wonderful to earn a living doing something you love. I work in HR dealing with the problematic side of people management, things like disciplinary hearings, poor performance and absence so a lot of what I deal with on a daily basis can be quite negative and it definitely drains you. Making cakes and pottering around the kitchen makes me happy and the worst thing for me about the accident was that I couldn’t do it for months.

As time went on, I got back into the kitchen and started baking again, just on a small scale for pleasure. I found baking to be very therapeutic: it took my mind off my troubles and there was something nice to eat at the end. At the same time, the thought of returning to my job was not making me feel particularly happy. It was a very large company with over 16,000 employees and there had been a lot of changes while I’d been away. I think my managers were wondering if I’d ever come back given the recovery time after the operations and I sensed that their sympathy was waning, which to be honest was quite hurtful. Anyway, an opportunity came for me to leave in mid 2014 when there was a restructure and I took it because financially it was worth it and it felt like a great relief.

Since then, I’ve found alternative HR work that I enjoy and I’m now baking and cooking much more often and feeling a lot happier. I’ve attended courses at Squires Kitchen and a celebration cake decorating course at Konditor and Cook at Borough Market and I highly recommend both. Late last year I started writing monthly articles and recipes for a local newspaper but this offered only limited opportunities going forward. It was at that point that I had a ‘light bulb moment’ when I realised that if I set up my own blog, I could write about anything I liked, with no limits.

So what did I like? Well, cakes and baking obviously but I also love trying out new kitchen gadgets, visiting food festivals, cake and baking shows, developing recipes, reviewing books, products, cafes, tea shops and so much more. So www.thelittlepinkkitchen.com was born earlier this year after a brief time writing under a WordPress heading.

Recently I’ve been actively making new foodie contacts and networking as although I write my blog for pleasure and don’t make any money from it (one day perhaps…..) I would like it to contain things that people really want to read about and find entertaining. I have some projects in the pipeline which I’m very excited about and have been sent some items to review so I’ll be getting around to that very soon.

What’s the selling point for my blog, I hear you ask. Well, I’m an all-round foodie (as my waistline makes only too clear) so I cover quite a range of topics which adds variety to my blog. I’ve received feedback that I have an engaging style of writing with a quirky sense of humour that comes through in my posts. I’m not paid to write posts so my opinions are my own which means I can be totally honest although I would never be unkind or malicious. (See my earlier post on ‘blogger blackmail’ for an insight of what can happen when bloggers are unreasonable.)

I’ll finish by saying that it’s been interesting for me to reflect on events over the last two years and I can honestly say that if the accident hadn’t happened, my blog probably wouldn’t exist and I wouldn’t have made friends with some wonderful people via Twitter, especially the Sunday Baking Club crowd.

You all know who you are. Thank you for your on-going friendship and support.

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2 thoughts on “How I Became a Food Blogger

  1. Great to read your story! Not so great to read what happened of course, but funny how things come long that seem ‘bad’ but change things to be ‘good’. I always enjoy your blog, and I reckon if you keep writing about things that interest you, we will be interested! It’s a funny balance between wanting to make money from it, and wanting to write whatever you like… I don’t make any money and don’t aim to, I prefer to write about the things that interest me. All blogs and bloggers are different though!

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  2. I really enjoyed reading about how and why you started your blog. Although not nice to read about your horrific accident, but glad for you that something positive did come out of it. I too started my blog to help me with both my love of cooking and my own health issues. It’s so great to get feedback, when you make something and it inspires someone else to make it. I love getting feedback and also leaving comments on other sites. It helps to connect with the massive blogosphere we are part of! I’m off to have a look through your recipes now. Sammie

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